AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Fitness Apps on iOS in Australia
An analysis of the top 5 fitness and weight loss programs on the iOS platform in Australia for Q4 2020, showcasing download, revenue, and active user trends.
As the year 2020 came to a close, health and fitness remained a key focus for many, with various fitness apps vying for attention on the iOS platform in Australia. Sensor Tower provides a detailed look at how these apps performed during the fourth quarter of the year.
Fitbit: Health & Fitness saw a notable surge in downloads, peaking at 21.5K in the week of December 21, compared to 6.4K at the start of October. Weekly active users also showed a positive trend, rising from 59.3K in early December to 69.3K by the end of the month. The app's revenue displayed a steady increase, ending the quarter with $28K in the final week.
MyFitnessPal: Calorie Counter experienced fluctuations in revenue, starting the quarter at $69.8K and dipping to $54.2K in early December before stabilizing around $56.8K by year's end. Downloads saw a decline from 9.4K in early October to 8.7K in the final week of December. The app's weekly active users decreased over the quarter, from 301.3K to 272.8K.
The Fitness Coach - Workout Plan app, although smaller in user base, showed a revenue increase from $7.3K to $10.1K in early December, before a slight drop to $8.5K at the close of the quarter. Downloads peaked at 9.9K in early November but ended the quarter lower, at 4.4K. Active users peaked at 15.8K in early November, with a slight decline to 10.5K by the end of December.
Garmin Connect™, despite not generating revenue within the app, had a significant download spike in the week of December 21, reaching 17.3K from a steady average of around 3.7K. Weekly active users for Garmin Connect™ showed growth from 401K to 481K in the final week of the year.
Lastly, Strava: Run, Bike, Hike saw its revenue rise from $21.5K to nearly $30K by the year's end. Downloads had a notable increase in the last week of December, jumping to 6.6K from 3.4K in mid-December. Active users showed recovery from a low of 122.9K in mid-December to 157.4K in the final week.
For more insights on app performance, Sensor Tower's comprehensive analytics provide a deeper dive into the trends and figures that shape the mobile app landscape.
